Product packaging design requires knowledge and experience in choosing material, designing the packaging form as well as graphics and colours: all of which need to work with the printing press and packaging equipment. To make the task even more surmountable, packaging laws vary by country and products not only need to stand out visibly on the shelf, but they also need to tell a story. Having worked with some of the worlds' largest alcohol beverage producers, we know how important it is to work with someone with experience.
Packaging design is about blending intangible and tangible benefits, marrying tactile senses—sight and touch—with emotional connection and cerebral curiosity. It blurs communication design with art.
When it comes to packaging, actual sales results come before current design trends. Testing is mandatory. As a results-based studio, we consider our packaging design work successful when you are.