The benefits of strong brand identity design.
Good branding identifies your goods or services as distinct from others. While standing out from the competition is a primary business need, it’s also the easiest thing to do to increase the perceived value of your company and increase return on investment. Our creative strategy has helped small companies and major international brands to be better known, more interesting, and better loved.
Visual identity design is for businesses that want to do better.
If you’re a small town tradesman who consistently gets work though word-of-mouth and gets call backs because you’re the only guy in town or because your fees are the lowest then spending money on branding might not be for you. If you’re a trademan in a larger, more competive area, you’re ability to get and retain work will also depend on the public’s perception of your business, including whether you have a clean, branded work van, a company shirt and a simple, professional webpage.
Good design strategy requires business strategy.
Establishing positioning statements, value propositions and key messaging is a vital part of designing strong visual identity elements and effective marketing creative. Most business—big or small—benefits from this form of fine-tuning. In most cases, you need to spend money to make money, and poor business performance is more costly than brand identity design. As part of our visual identity work, we’ve helped many businesses, organizations and corporations create or redefine positioning statements, value propositions and key messaging.
Good business is in the details.
The perception of you company includes visual elements such as: logo, color palette, typography, image style, icons, letterhead, business cards, envelopes, websites, packaging, products, uniforms, office aesthetics, promotional swag, social media, email blasts, signage, messaging, advertising. We’ve designed everything from simple cost-effective logos to partnering with interior designers to brand high-end restaurant interiors.